TRADEMARKS REGISTRATION

Trademarks — keep the name people already trust

Nobody steals a name all at once. Someone uses it in the market next door. Someone faster registers it in a country you haven't reached yet. It turns up on goods that aren't yours. Then one day the reputation you spent years building is working for a stranger.

Our task is simple: see that the name stays yours — across every market your business is moving into, not just the one where it began.

There are two routes. The right one depends on where you're headed.

International — the Madrid System. Run by WIPO. One application, one language, one set of fees covers 116 members across 132 countries. The alternative is filing in each country separately — different language, different rules, more fees, every time. You need one thing first: the mark already registered, or at least applied for, at your home office. That's the "basic mark" the international registration rests on. You can add countries later as you grow. A single filing updates your name or address everywhere at once. And a refusal in one country doesn't unsettle the rest.

Europe — EUIPO. One EU trade mark covers the whole Union — a word or a logo. Meet the Fast Track conditions and it reaches publication sooner. If no one opposes it, registration usually follows within a few months.

Which route serves you is a question of strategy, not paperwork — and that is the part we are here to get right.

This page is for information only. It isn't legal advice.